Tesco(supermarket) lost market share Essay Example | Topics and Well Written Essays - 500 words

Tesco(supermarket) lost market sh atomic number 18 - Essay ExampleOn the other succession well-nigh of the players in this industry such as Waitrose have been expanding the number of stores, Tesco has been doing very little with take in to their geographical accessibility. Despite the extension of floor space having been a major driver in the gain of Tesco in the past, they have not been doing it as aggressively as they used to do before.There are a number of things that Tesco Supermarket can do to regain market share. Tesco might consider staying relevant through innovation. One of the best ways through which a business organization can remain matched is by identifying emergingtrends, trends before their competitors do (Kotler&Kotler 2012, p. 119). This will be possible if they pay close attention to the things that reassign in the lifestyle of their customers.Tesco supermarket should also consider getting in touch with their customers. At this age human beings relations is not all about receiving the complaints of customers. However, it has developed to the extent that business has to seek to know some of the things that they customers wish they could get from supermarkets. They should make sure that they do not make any assumptions about what their customers want, further get but creates avenues for continuous communication between them and their customers (Shafer 2011, p. 91). They should consider acting on the possible recommendations of their customers as soon as possible.Tesco supermarket should also consider simplifying the buying process. When buying processes are deemed to be lengthy and complicated, many another(prenominal) customers will always opt for somewhere where the process is simpler.Accessibility is always important for any range of a function of stores. Customers might be willing to purchase from a certain supermarket, but fail to do so because the supermarket does not have any stores in their locality (Gordon 2002, p. 201). Give n that Tesco has not been recently active in terms of expansion, it would be beneficial for them to start